Lawsuit: Marketing Blamed in Wal-Mart Trampling Death - Advertising Age
(Advertising Age)
Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the estate and relatives of the 34-year-old man trampled by a pre-dawn Black Friday crowd at a Valley Stream, N.Y., store. I have sincere condolences for the Wal-Mart employee who lost his life in this tragedy, but advertising is not to blame here. According to Hoovers.com, Wal-Mart operates over 7200 stores and employs more that 2 million people, but this unfortunate incident happened at just one location. The fault lies with the people in charge of the local store: they clearly were not ready for the crowd they faced. Something needs to be done for the family of the victim, for sure, but advertising, for all its myriad ills, does not deserve blame in this case. It's not a frivolous lawsuit, but the claim needs to be tuned.
Blogged: Thursday, December 04, 2008

(warning: some of these links may have expired)

1. The Internet Is Dead (As An Investment)
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2. Digital: Get-Rich-Quick Ads Steal Google's Brand Equity
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3. LeBron leaves: a global icon's first mistake
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4. Memphis Charged With Violations
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5. Seeing Pink, Branding Pink
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6. Pandemics, branding, and casting pearls before swine (flu)
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7. Personal Branding: It's a Myth
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8. You got 3 minutes... to destroy your brand
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9. Big brands and social media: it's about self-interest
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10. Zappos CEO's shoes need a little more kick
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11. Why China's Stimulus Plan Will Change the World
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12. Branson: Don't be gloomy; the time is just right to be like me
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13. Social Intelligence and the Biology of Leadership
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14. Radically Simple IT
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15. Hollywood urged to look toward Web in China
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16. Study: Ad Agencies Exhibit 'Pervasive Racial Discrimination' (Advertising Age)
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17. The difference between branding, marketing, advertising and public relations
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18. A Popping-Good Look at Brand Engagement
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19. Last.fm Lay Offs
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20. Lawsuit: Marketing Blamed in Wal-Mart Trampling Death - Advertising Age
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21. Spam gets 1 response per 12,500,000 emails
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22. College Football's Highest-Paid Losers
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23. Find an Undervalued Asset. Fix It Up. Flip It. (Now It's Web Sites, Not Houses)
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24. China in Africa
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25. Gmail: The Choice of Spammers?
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26. .ME Top Level Domain launch indicative of new TLD rollouts
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27. Watching the Growth of Walmart Across America
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28. Buying In: The Secret Dialogue Between What We Buy and Who We Are
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29. Brett Ratner Launches Branding Consultancy
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30. Get Satisfaction
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31. Toshiba Halts HD DVD Production, Mulls Future
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32. Andrew Bogut Had a Point
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33. Microsoft Makes $44.6 Billion Bid for Yahoo! Yawn.
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34. He's Gone by Puffy, Diddy and Now ... Brand Manager
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35. Tiger Woods, Gatorade Team Up on Gatorade Tiger
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36. Clean is Happy?
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37. Mobileform Hide-a-Bunk-Bed
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38. How to get rich
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39. In Praise of Tap Water
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40. Use condoms
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42. Burgers paid for by mobile phone
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43. Dell crowdsources innovation
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44. Two held after ad campaign triggers Boston bomb scare
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45. Money
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46. The problem with Made in China
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47. Apple sued over iPhone - more to follow?
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48. Ad Age Agency of the Year: The Consumer
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49. The Low Point
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50. Starbucks pours for the NAACP
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51. A Whole New Game Ball? N.B.A. Admits Its Mistake
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52. Hershey to Produce Elvis Presley Candy
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53. Can Computer Models Help Select Better Movie Scripts?
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54. Behavioral Targeting Goes Mobile
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55. Ten Worst Internet Acquisitions Ever
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56. PlayStation 3 Has Landed
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57. Product Placement in the Pews? Microtargeting Meets Megachurches
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58. Social Media Strike Two for Edelman PR and Wal-Mart
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59. Sox thank heaven for 7:11
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60. GOOG-YouTube: Done Deal
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61. Consumers Rebel Against Marketers' Endless Surveys
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62. Anheuser-Busch Moves Into Content Creation Business
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63. QOTD: 'You have to buy a new iPod at least once a year.'
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64. Jimi
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65. The 'Lost 1984' Mac Clips
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66. Who Really Won The Super Bowl?
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67. SuperBowlAds.us
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68. Amex Sues CEO Over $241,000 Topless Bill
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69. A wide world of sports fans
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70. What Is Web 2.0?
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71. secret history of the credit card
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72. Paris Book Vending Machines Feed the Mind Day or Night
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73. Terrell Owens
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74. Wal-Mart opens in Shanghai
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75. Pimp That Phone
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76. The fall of Hollywood?
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77. American Express Begins Issuing Contactless Payment Cards
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78. Google tops TW as Street's No. 1 media stock
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79. WAL-MART: The High Cost of Low Price
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80. Man Bites Phish
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81. VOSS Water
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82. Change or Die
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83. SpotScout
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84. 'Monday Night Football' moving to ESPN
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85. Adobe to buy Macromedia
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86. Software Makes a Phone Different
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87. Only you can save television
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88. Big Mac Pimpin'?
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89. Behind the curtain
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90. Dead-end jobs in Delhi
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91. Fowler Close to Buying Vikings
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92. Why Your Pointy Haired Boss Is A Mathematical Certainty
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93. Stewart to Star in Trump Spinoff
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94. Record oil prices spur Exxon Mobil profit higher
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95. Mini Me
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96. Companies that have fired people for blogging
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97. Beware the CEO blog
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98. China strives for its own global mega-brands
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99. Opening up TV, a new API
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100. fragmentation of fashion
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101. The Fragmentation of Fashion II
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102. Marketers Chase Consumers Into The Bathroom
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103. Hooters sets its eyes on India
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104. The needed changes in (US Basketball)
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105. Microsoft's Sacred Cash Cow
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106. Trolley offers supermarket workout
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107. dodgeball.com
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108. Thank you, Donald
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109. A Different Campaign for Nike
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110. QOTD: "Creativity is thinking up new things. Innovation is doing new things."
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111. The truth about Orkut.com
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112. Clarett wins lawsuit against NFL
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113. National Do Not Call Registry
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114. Going, going, gone ... for $517,000
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115. MTAmazon
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116. Big Macs replace loaves and fishes at Pope's pray-in
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117. Corporate blogs make personal connection
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118. Publishers ... We Know the Numbers Lie
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119. A music industry case study
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120. US fuel reserves run to record low
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121. GreenTentacles
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122. Name Bias in Job Search
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123. Comcast to launch Black TV net
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124. Flexcar
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125. The French Love McDonald's?
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126. McDonald's adds DVD rental to menu
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127. Bid to create Viagra-like pill for women opposed
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128. Will Your TV Become a Spy?
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129. What Should I Do With My Life?
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130. Lousy Service Cripples United, McDonalds
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131. Beyonce Knowles Bounces Britney
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132. Corruption 'Rampant' in Two-Thirds of Countries
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133. Brand names really do stick in brain
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134. Clinton Rips Bush on 90's Fraud
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135. Simple Arithmetic
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136. Trends - EATING HABITS
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137. Trends - HOME IMPROVEMENT AND RETAIL
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138. Trends - CONSUMER SPENDING
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139. Trends - CABLE
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140. Four Kinds of Company Men
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141. Aggressive investing, and the virtues of Venus
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142. 1rstBooks.com
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143. Chinese Working Overtime to Sew U.S. Flags
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144. Drink Responsibly
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145. Web Ad Blocking
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146. Review of Nissan Car Loans Finds That Blacks Pay More
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147. Signs of strong economy disappoint investors
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148. Keep a Web journal, get fired ... or worse
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149. Shatner Stock in Priceline
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150. Copyright Myths
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