Lawsuit: Marketing Blamed in Wal-Mart Trampling Death - Advertising Age
(Advertising Age)
Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the estate and relatives of the 34-year-old man trampled by a pre-dawn Black Friday crowd at a Valley Stream, N.Y., store. I have sincere condolences for the Wal-Mart employee who lost his life in this tragedy, but advertising is not to blame here. According to Hoovers.com, Wal-Mart operates over 7200 stores and employs more that 2 million people, but this unfortunate incident happened at just one location. The fault lies with the people in charge of the local store: they clearly were not ready for the crowd they faced. Something needs to be done for the family of the victim, for sure, but advertising, for all its myriad ills, does not deserve blame in this case. It's not a frivolous lawsuit, but the claim needs to be tuned.
Blogged: Thursday, December 04, 2008

(warning: some of these links may have expired)

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