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Ethnic Studies

Trends - CONSUMER SPENDING
(MarketSegment.com)
African Americans have historically outspent Anglos in a number of product categories. The following list of apparel and accessory products (along with the African American to Anglo indices) highlights a difference in how African Americans behave as consumers: men's pants (index = 137), girls' dresses (160), girls' active sportswear (121), infant accessories (154), men's footwear (125), boys' footwear (233), women's footwear (140), and girls' footwear (110), among others. African American behavior behind this over-indexing in the apparel category, as is also the case in the food and telecommunications categories, accounts for the influence this segment has on many product-related trends, and helps explain why African Americans are a gauge of how non-African American consumers may behave in the future.
Blogged: Friday, March 29, 2002

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